In today’s blog, we want to tell three stories passing through ancient and modern times rather the typical description of the history and current status of beer. From these unique stories, cultural heritage of the traditional industry of beer can be easily explored coupled with dramatic changes in the new era.
Relying on Fantastic Nature
Beer is usually not a morning pursuit. But Jean-Pierre Van Roy, the patriarch of the family that has owned and run Cantillon for a century, had risen early because he had to brewery where brew lambic, a Belgian specialty so retro its origins go back thousands of years. The early-morning start was necessary because there are no refrigerated tanks or cryogenic chillers at Cantillon, Brussels; the boiled liquid that will become beer cools in the open air, and it needs a whole, cold night to do so. Thus all the mixing, cooking, filtering and boiling must be completed well before sunset. Lambic brewing is "a process that has become so rare around the world, but that was once the universal method of making beer," says Jean. Startlingly sour, like plain yogurt, and full of musty and meaty flavors.
All beer starts out roughly the same, but Brewers of lambic skip that last step. The cooked grain-broth -- wort, it's called -- is pumped up to the attic, then dumped into a giant, copper tub beneath the eaves that looks like a children's splashing pool. It cools there overnight, picking up the wild yeasts and bacteria floating in the Brussels air.
Union From Another Half
When women look around the workplace or pub, they don't know who they can trust for support. However, most of the people working in and around beer genuinely want things to improve, and are just looking for tools to begin building that world. Here are several suggestions.
(1)Be an ally. Which is one of the most common pieces of advice women offered is the simplest: be coworkers. This means visibly supporting women. It doesn't require shaming or aggressive confrontation, just steady support. Cultural norms can shift very quickly when people come to understand that certain behavior is unacceptable.
(2)Treat women like you want to be treated. So much of the inappropriate behavior is easy to recognize if you're looking for it. We all want people to assume we're knowledgeable, capable people.Listen to women. Their experiences will surprise you, and you will find yourself learning from them.
(3)Promote women to leadership positions. While the presence of women will change culture, putting women in positions of power--brew masters, CEOs, owners, managers--will help shatter the current negative stereotypes of women.
(4) Make environments more welcoming. Great advice from social media about how to make pubs more welcoming: clean stuff (especially bathrooms); put purse and coat hooks on walls and underneath bars and tables; try not to have hidden pockets where women might be trapped, or if you do, visit them regularly;
Focusing on culture journey
A brewery, Solemn Oath, producing base in Naperville, US, set up in 2012. Its co-founder and CEO John Barley has his unique beer culture concept. Concerning that Solemn Oath may one of the fastest growing breweries in the country, Mr. Barley and his team continue their mission with a focus on Belgian-inspired and barrel-aged beers. With no year-round offerings, each year the brewery moves swiftly through dozens and dozens of beers across a range of styles in search of what's new. Here is their interesting story on TED Talk: https://www.youtube.com/watch?v=LxHmfh0Krx0
Since opening, little has stayed the same. It’s a constant cycle of experimenting with new beers, hiring staff, growing volume, upgrading equipment, putting beer in new packages, filling more barrels, and dialing in every side of our company to make this thing the best damn brewery it can possibly be. What is constant, however, is our commitment to making beer of consistently high quality with clarity of flavor. That’s the organising principle around which the whole universe of Solemn Oath spins.
The excitement, the community, the passion, and the discipline around making and drinking beer had hit a nerve that was pulsing too hard to ignore.
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Cheers!
Ying (Carolyn)~
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